Is it just me, or is using animals in advertising to evoke emotion the greatest advertising startegy of all time?! I mean seriosuly, people are more sensitive to dogs, cats, pets, and anaimals in general than they are to their fellow humans. People can watch other people get injured, hurt, and kill each other, and think nothing of it. But anytime one of the animal cruelty commercials comes on with that sad music and all of the abused animals, there is not a dry eye in the house. People have such a strong attachment with animals, particularly pets like dogs and cats. Advertisers use this to their advantage, and very affectively, especially the SPCA. They rely on using aniamls to trigger emotional responses from the viewer. They just make you wanna go out and save every animal on the planet. I've never seen a comapny utilize emotion so well in advertising as the SPCA does.
Heres a link to one of their sad commercials for those who want to feel depressed.
http://www.youtube.com/watch?v=9gspElv1yvc
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