Social Media

The explosion of social media over the past year is truely phenominal and mindblowing. Social networking sites and social media usage and involvement is at an all time high. Facebook may very well be the most powerfully addicting site on the planet. It truely amazes me how many people engage in social media. 50% of all people capable of using the internet have a Facebook account. I bet you would have to stop and think a minute to come up with a list of 5 people who do not have a Faceook account. I don't even really like Facebook and barely use it for anything other than scanning other profiles, but I still have one. Facebook has made segmenting and targeting groups of people with similar interests very easy, and advertisers can use that to their advanatage. Facebook also allows people to write comments or seek out information about specific products. Social media is changing the landscape for advertising as we know it.