Word of Mouth

I think a lot of people underestimate the power of Word-of-Mouth advertising. Word-of-Mouth advertising is critical and can make or break a company's success. Word-of-Mouth simply refers to people spreading word about a company, product, or service. Word-of-Mouth has many potential benefits. One major benefit is that Word-of-Mouth advertising is free! Secondly, people often respect the opinions of their peers. If a close friend recommends a certain product or service over another, then you are more likely to purchase that product. Peers are great influencers of purchasing decisions, often based on their recommendations. The downside with Word-of-Mouth is that companies have little or no control over what people have to say. So if someone is generating negative Word-of-mouth about a company or product, then it can really affect the company's brand image and reputation. Nevertheless, whether good or bad, Word-of-Mouth advertising can make or break a company.