Sunday, March 4, 2012
Walking/Moving Advertisements
Have you ever stopped to think about how many ads we are exposed to on a daily basis. Even when we are not watching TV, reading a magazine, or listening to the radio, advertising is still everywhere. Nowadays people are even advertising on buildings and public transportation! These ads are becoming ever more popular and rightfully so. First of all, these ads are catchy and they stand out. They are really hard to miss. Another great thing is that they are moving ads, which means that they have the ability to reach a very broad and diverse audience. In addition, T shirts are becoming walking billboards. Many companies like Nike, Old Navy, Polo, and American Eagle do some of their best advertising on their own products. They put their brand name and symbol or logo right on their clothes and let the consumers do the rest of the work. Every time that a consumer wears a Nike shirt, whether they know it or not, they are engaging in advertising for that brand. Excellent strategy for companies who advertise on their clothes. It is a very inexpensive name to build up brand loyalty and spread the word.
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I agree companies like nike do it all the time you see it more with sports teams now. For example Oregon University is sponsored by Nike and they create a new uniform for them every game. Everybody knows now that Nike is big into college sports. Its just a great way for companies to advertise because big teams like this get so much tv time and people like the uniforms so they buy nike products.
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